Spot an für Nokia, Licht aus für Lumia
Die Nokia-Marke feiert im kommenden Jahr ihre Wiederauferstehung im Smartphone-Markt, für die Microsoft-Marke Lumia gehen dagegen wohl die Lichter aus. Microsofts beharrliches Schweigen über die Zukunft der Lumia-Smartphones ist vielsagend.
Nokia was worth $300bn once.
Now Microsoft sells on the featurephone unit - that same business,
in effect - for $350m
MSFT's sale of FP biz as Nokia
starts licensing brand on Android phones is no coincidence - think
of the brand messaging mess they'd b in
All mobile brands that faced
significant losses in the market, never came back as strong brands.
HMD will face similar challenges with Nokia
Nokia was worth $300bn once.
Now Microsoft sells on the featurephone unit - that same business,
in effect - for $350m
MSFT's sale of FP biz as Nokia
starts licensing brand on Android phones is no coincidence - think
of the brand messaging mess they'd b in
All mobile brands that faced
significant losses in the market, never came back as strong brands.
HMD will face similar challenges with Nokia
Zuletzt aktualisiert am Uhr
Kommentare